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Case Study 1: Business Vision Overhaul

CLIENT:

Asset management subsidiary of top five global financial services company

CLIENT SITUATION:

  • Newly appointed CEO needed subsidiary to become significant contributor to parent company's profit
  • Wanted a fresh vision and plan to attain objective

CASEY QUIRK APPROACH:

  • Developed vision, objectives, and detailed plan through weekly sessions with CEO and senior team
  • Conducted and delivered assessment of the current organization
    - Quantitative and qualitative assessment of flagship products
    - Analysis of client’s financials, marketing material, organizational structure
    - Interviews with company’s top 50 senior managers around the world
  • Conducted market sizing and opportunity projections to prioritize markets
  • Facilitated discussions between parent and subsidiary senior management on new vision and plan

PROJECT OUTCOME:

  • Vision and plan was endorsed by parent company CEO
  • Casey Quirk and CEO jointly rolled out vision to asset management leadership team
  • Business heads used new vision to develop specific implementation plans