The Roar of the Crowd
As organic growth in asset management begins to cool, individuals represent the future opportunity for investment firms worldwide. Their rise will lead to changes that reshape the delivery of advice and redistribute the industry’s economics. These new, tougher conditions will intensify competition between existing players and new entrants. Successful players will win by competing through differentiation, rather than simply outperforming similar-looking firms with similar value propositions. This paper outlines key strategies asset managers can use to stand out from the crowd.